How to Design Spaces That Look Stunning in Photos and Real Life

As an interior photographer, I’ve had the privilege of capturing countless beautifully designed spaces. But here’s the thing: not every stunning room photographs well, and not every photogenic space feels as good in person. The magic happens when a design is both functional and camera-ready. Here’s how you can create spaces that shine in real life and on camera:

1. Prioritize Lighting

Lighting is the backbone of great design and photography. Natural light is your best friend—it makes spaces feel open, airy, and inviting. When designing, consider the placement of windows and how light flows through the room. Avoid heavy window treatments that block light, and opt for sheer curtains or blinds that allow light to filter in softly.

For artificial lighting, layer your sources. Combine ambient, task, and accent lighting to create depth and warmth. Avoid harsh overhead lights that cast unflattering shadows. Instead, use floor lamps, table lamps, and wall sconces to create a balanced glow.

2. Choose a Cohesive Color Palette

Colors that look great in person don’t always translate well on camera. Neutral tones like whites, beiges, and soft grays are timeless and photograph beautifully. If you love bold colors, use them as accents rather than dominant hues. This ensures the space doesn’t feel overwhelming in photos.

Pro tip: Test your color choices under different lighting conditions to see how they look in photos. Some colors can appear drastically different under natural vs. artificial light.

3. Focus on Texture and Layering

Texture adds depth and interest to a space, both in person and in photos. Incorporate a mix of materials like wood, metal, glass, and textiles to create visual contrast. Layering rugs, throws, and cushions can make a space feel cozy and inviting.

However, avoid overloading the space with too many textures, as this can look chaotic in photos. Strike a balance between simplicity and richness.

4. Pay Attention to Scale and Proportion

Furniture and decor that are out of scale can make a space feel awkward in photos. Ensure your furniture fits the room’s proportions and leaves enough negative space to breathe. This not only makes the space more functional but also allows the camera to capture the room’s flow and balance.

5. Style with Intention

Styling is where the magic happens. When preparing for a photoshoot, I always work closely with designers to style the space thoughtfully. Declutter surfaces, arrange decor in odd numbers (which are more visually appealing), and create focal points that draw the eye.

Remember, less is often more. A few well-chosen pieces can make a stronger impact than a crowded arrangement.

By designing with both real-life functionality and photography in mind, you can create spaces that are as stunning on camera as they are in person. And trust me, your portfolio (and your clients) will thank you!